Using Web Analytics in the Library

Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it s essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. Topics include: * An overview of web analytics tools * Understanding data collection mechanisms * Installing and configuring Google Analytics * Effective reporting and analysis * Case studies of libraries using web analytics