
Users Journey Storymapping Products That People Love
Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
- Kirjailija
- Donna Lichaw
- ISBN
- 9781933820316
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 22.3.2016
- Kustantaja
- Rosenfeld Media
- Sivumäärä
- 160