Unlocking the Power of NIL

Ensure your legacy outlives your career.

As a student-athlete, you've mastered discipline, pushed past pain, and celebrated victory. Your accomplishments have spurred admiration, and your name has become a brand.

The financial benefit of this brand is undeniable, but so are the legal complexities. When the time is right, how do you transition athletic success into entrepreneurship without losing yourself in the process?

In Unlocking the Power of NIL, Jason Grilli and Ryan Joline show how to monetize your Name, Image, and Likeness while adhering to NCAA rules and regulations. This workbook edition prepares student-athletes for the real world, with exercises that help build skills in personal branding, contract negotiation, and money management. You'll boost financial acumen, legal competency, and tactical insight by reinforcing lessons learned from top legal experts and successful athletes-turned-entrepreneurs. Make the most of your hard-earned recognition and build a lasting legacy with this must-read guide and workbook for securing success after the game is over.