This book gives away tools and methods used by the largest behaviorally based management consulting firm in the world-CLG (www.clg.com). It is filled with client stories, case studies, testimonials, and-most importantly-the secrets to what has led to personal and organizational transformations in blue-chip companies: Behavioral Science applied to business.

Why is being a leader more challenging now than ever before?

Our world has never had greater threats, nor greater opportunities. So many of them come down to people...relationships...behavior.

It is up to you to engage the hearts and minds of your people-and to unleash discretionary performance through the systematic use of Behavioral Science. Nothing changes until behaviors change.

It's about your success

If you are a leader with an agenda for change, this is the book for you. It's not enough to have brilliant strategies, efficient processes, and agile people. Dr. Braksick shows how to make these ingredients work together so you can transform your organization's performance.

Using the clear guidance in this book, you can identify the behaviors needed in your organization to consistently produce desired results. You will learn how to arrange the work environment to encourage those behaviors up and down the organization. And you will learn how to change your own leadership behaviors to make things happen while engaging people's hearts and minds.

Refreshing candor

Dr. Braksick helps leaders tackle their toughest business challenges, using the science of human behavior, backed by more than 80 years of research. In her unique, engaging way, Dr. Braksick makes Behavioral Science accessible to leaders, translating it into usable tools you can apply immediately.Her directness, caring, and passion for improving performance and organizations is inspiring.

Be the leader for others that you seek other leaders to be for you

Make a difference through your words and actions-as these are your most powerful gifts. This book gives you the simple formula for unlocking success in yourself and in others.

Unlock Behavior, Unleash Profits: Developing Leadership Behavior That Drives Profitability in Your Organization - sidottu, Englanti, 2007