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Understanding Audiences, Customers, and Users via Analytics
Tallenna

Understanding Audiences, Customers, and Users via Analytics

The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
Alaotsikko
An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Painos
2024 ed.
ISBN
9783031419355
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
24.9.2024
Sivumäärä
152