Trust, Social Relations and Engagement
Kirjailija:
Sidottu, 2012
englanti
143,10 €
Lisää toivelistalle
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
- Alaotsikko
- Understanding Customer Behaviour on the Web
- Kirjailija
- D. Padua
- ISBN
- 9780230391246
- Kieli
- englanti
- Paino
- 518 grammaa
- Julkaisupäivä
- 31.7.2012
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 231
