Tallenna
Transmedia Brand Storytelling
This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
- Alaotsikko
- Immersive Experiences from Theory to Practice
- Kirjailija
- Karen E. Sutherland, Richie Barker
- Painos
- 1st ed. 2023
- ISBN
- 9789819940004
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 5.10.2023
- Kustantaja
- SPRINGER VERLAG, SINGAPORE
- Sivumäärä
- 281
