Tallenna
Trading Up
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
- Alaotsikko
- Why Consumers Want New Luxury Goods - and How Companies Create Them
- Kirjailija
- Michael J. Silverstein, Neil Fiske
- ISBN
- 9781591840701
- Kieli
- englanti
- Paino
- 305 grammaa
- Julkaisupäivä
- 29.4.2008
- Kustantaja
- Portfolio
- Sivumäärä
- 320
