Theories and Techniques of Radio Broadcasting

The book "Theories and Techniques of Radio Broadcasting" is the first textbook for professional radio hosts. The structure of the book follows path, starting from a more general view of the Radio (the structure of Radio Broadcasting, the radio as a company, different radio formats, the division of roles, and the radio clock) and then gets closer and closer to the specific character of the radio host. It answers important questions, such as: "How do you become a radio host? What are the main rules of conducting radio?" then moves on to technical issues such as the management of the duration of a segment, the use of the AIDA technique and how to prepare a radio demo.