The Treasure You Seek

Leadership, Harvard Business School professor Archie L. Jones, Jr. explains, is not about title or status, but about influence and impact. Leadership capital consists of the resources you have that can empower you to work with others to achieve your goal.

In The Treasure You Seek, Archie L. Jones, Jr. shares his lessons in leadership—focused on the notion of leadership capital and the 5 Cs (capability, culture, communication, connection, and confidence). Each of the 5 Cs is a tool for readers to develop and deploy leadership capital in order to achieve whatever success means to them—their treasure. In treating each of the 5 Cs, he lays out his own experience and walks the reader though the building blocks of developing and then leveraging that “C.”

This book is for aspiring entrepreneurs—which, to Archie L. Jones, Jr., just means “someone with a dream,” whether to start a business and build an empire, start a nonprofit to change the world, or simply to be upwardly mobile and change one’s own life. This book is not just for “leaders” in a narrow sense, but is for those looking to advance in their lives or careers, to take their game to the next level, as well as for coaches who are working with people in this position. Jones’ messages have resonated with corporate leaders, aspiring entrepreneurs, and students at many levels across the world.