Tallenna
The Strategic Management of Information Systems
- A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
- Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
- Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
- Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
- Alaotsikko
- Building a Digital Strategy
- Kirjailija
- Joe Peppard, John Ward
- ISBN
- 9780470034675
- Kieli
- englanti
- Paino
- 885 grammaa
- Julkaisupäivä
- 22.4.2016
- Kustantaja
- John Wiley Sons Inc
- Sivumäärä
- 504
