The Rebel Rules

When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.

A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.

In "The Rebel Rules, " Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.

"The Rebel Rules" will show you how to:

Tap into your natural talents and focus on what you can control

Build a fanatical customer base and create great buzz

Engage employees and encourage them to break the rules

Kick butt in business and still have a life

With exercises and activities that will develop these and other business skills, "The Rebel Rules" will transform the way you approach your career.