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The Political Marketing Game
Tallenna

The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Painos
1st ed. 2011
ISBN
9781349359448
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
1.1.2011
Sivumäärä
259