The Fine Society, Volume 2: Mi, ME

Volume 2, MI, ME, is a continuation of The Fine Society trilogy. The Fine Society, Volume 2, MI, ME continues the story, alternating its focus between a wider cast of characters, how their disparate interests coalesce, and the business and development processes involved in seeing their idea become 'live' and marketable. At times the story seems almost too smooth: barriers fall without many setbacks and serendipity plays a major part as everything needed on the road to success seems to fall neatly into place with a minimum of angst and problems. Perhaps because many of the characters do not come from business backgrounds, their na vet on the subject is evident - and often refreshing. Who says success must come only to those with degrees or decades of experience in marketing and development? Or is there another reason for the relatively smooth sailing? The result of their efforts follow a clear path to achieving an objective that embraces the process of idea and discovery and its translation into a marketable product through a group effort, and is recommended for those who enjoy stories of innovation and development from the perspective of non-technical individuals who fall into an exciting business opportunity. All of that while still under the radar, their secret process still secure.