The Encyclopedia of Attorney Marketing: Volume One--General Marketing and Practice Development

THE ENCYCLOPEDIA OF ATTORNEY MARKETING: VOLUME ONE-GENERAL MARKETING AND PRACTICE DEVELOPMENT

Would you like to get more clients? Increase your income? Build a more successful law practice?

The Encyclopedia of Attorney Marketing is a collection of marketing and practice-building ideas that shows you how to do all that-in as little as 15 minutes a day.

You'll learn how to bring in more clients (and better clients), improve your workflow, increase your income, and build a more satisfying and rewarding legal career.

In short, you'll learn how to earn more without working more.

There are five volumes in the series, each of which can be purchased separately:

• Volume One: General Marketing and Practice Development (This volume)
• Volume Two: Client Relations and Referrals
• Volume Three: Marketing Online
• Volume Four: Productivity
• Volume Five: Professional and Personal Success

Here's a small sample of what you'll learn in Volume One:

• How to create a simple but effective marketing plan for your practice
• The single biggest mistake lawyers make when choosing a target market
• How to qualify prospective clients in four seconds or less-even on the phone
• No time for marketing? Here's how to bring in new clients in just 5 minutes per day
• The key to marketing: getting people to know, like, and trust you-and how to do it, step-by-step
• How to use "multi-step" marketing to bring in more clients with less effort
• How to stand out in a crowded field and get clients to choose YOU
• How to "network" and get referrals from other professionals - without leaving your office
• The problem with free consultations (and how to make them work)
• How to get better clients and bigger cases-even if you're not the best lawyer in town
• Why some lawyers can charge more than their competition (and how you can, too)
• And much more

The author of this series, David M. Ward, is an attorney who practiced for more than 20 years and now consults with attorneys about marketing and productivity. He is the founder of The Attorney Marketing Center, where most of these posts first appeared.

In these essays, Ward provides simple and practical ideas to help you build a more successful practice-and enjoy the practice you build. You'll learn what to do and how to do it, without spending a lot of time (or money) on marketing or doing anything you don't want to do.

If you're ready to get more clients and increase your income. . .

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Note: Get the Kindle book FREE when you buy the paperback version. Details are inside the paperback.