The Dynamics of Persuasion

Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence.

This edition explains the theories and foundations of persuasive communication through examples of persuasion in action, both historical and contemporary. Updates include a refreshed look at social media and misinformation; examinations of such phenomena as the medical freedom movement, conspiracy theories, and young women’s attitudes and behavior regarding social media beauty posts; and highlights of key persuasion scholars and their pivotal research contributions. The latest scholarship in persuasion and related areas is featured throughout.

The ninth edition is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.

Online resources also accompany the text: links to relevant news articles and videos; lecture slides; a test bank; and an Instructor Manual with sample syllabi, key terms, chapter outlines, and sample discussion questions. Please visit: www.routledge.com/9781041125617.