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The Development of International Business
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The Development of International Business

The Development of International Business offers an extensive understanding of contemporary international business through detailed, engaging discussion of the development of the multinational enterprise (MNE) over the past half-century.

By providing an analytically informed basis for understanding MNEs, two parallel strands of analysis in International Business (IB) are reviewed: the `theoretical' and the `practical'. Firstly, Robert Pearce identifies how the practical restructuring of the MNE as an organisational form has responded to changes in the wider global economy and how this evolution has interacted with the enrichment of theory on the topic. Secondly, by tracing the persisting dynamics of the MNE's structure and strategic positioning, he demonstrates the use of these systems and how they can help to understand and organise the future evolution of not only MNEs but of international business as a whole.

Highly accessible with an informed overview of the entire IB subject area, The Development of International Business is an essential text for students and academics of business, management, economics and development. More generally, business leaders, economists and politicians will value the exceptional insight into the progression of international business and its future.

Alaotsikko
A Narrative of Theory and Practice
Kirjailija
Robert Pearce
ISBN
9781786439970
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
29.9.2017
Sivumäärä
168