The Brand Named You

The Brand Named You will show you how to achieve your goals. Yes, in the world there are hundreds, if not thousands of books written about personal branding. However, despite the increasing popularity of personal branding, this fillable, interactive workbook is the first one to actually offer you a very clear, thorough and hands-on tools and a step-by-step process for creating your personal brand and developing it.

It is people who do business with each other, not companies. So, this book is meant primarily for people who want to grow the sales, profit and value of their company with the help of personal branding of themselves, their employees and the company's CEO.

A strong personal brand helps you to stand out and find customers in whatever field - be it the selling of training courses, business counselling, real estate, B2B sales and export, politics, cooking, personal training, beauty services, designing web pages, training dogs or something completely different that you want to focus on in the future.

The aim of this book is to help you think through and create your own ideal personal brand, and once that has been done, to also package it attractively and market it effectively.