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The Behavioral Factors of Consumer's That Determine E-Banking Adoption
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The Behavioral Factors of Consumer's That Determine E-Banking Adoption

Kirjailija:
pokkari, 2020
englanti
At present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, including banks, where they can serve their customers and provide them with the best E-banking services with high-quality.An innovative and comprehensive model based on extended theDecomposed theory of planned behavior and the model has nine variablesand is designed to determine the factors that affect consumer's intention toadopt E-banking. These variables are; Attitude, perceived control behavior, subjective norms, perceived risk, perceived trust, facilitating condition, behavior intention, and adoption. In addition to explaining the moderation role of self-efficacy between the behavioral intention and adoption, as well as study all the relationships.
Kirjailija
Haitham Jouda
ISBN
9786202923798
Kieli
englanti
Paino
549 grammaa
Julkaisupäivä
23.10.2020
Sivumäärä
376