
The Adaptive Decision Maker
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
- Kirjailija
- John W. Payne, James R. Bettman, Eric J. Johnson
- ISBN
- 9780521425261
- Kieli
- englanti
- Paino
- 510 grammaa
- Julkaisupäivä
- 28.5.1993
- Kustantaja
- Cambridge University Press
- Sivumäärä
- 348