"That doesn't make him gay"

How do television viewers decide that characters are gay? Why is one viewer convinced by a scene where two men smile at each other, while another responds to a scene where they share a bed with "I don't see how that makes them gay"? This book examines scenes, situations, and structures that permit characters to be read as LGBT or two same-sex characters as a romantic couple in the dark comedy/crime drama The Righteous Gemstones and other contemporary television series, contrasted with social media posts that embrace, ignore, or deny their identity. Some surprising strategies emerge, such as: "if a man speaks to a woman, he is always straight" and "they can't be a romantic couple if another character ever refers to them as 'friends.'" This thoroughly researched work of pop cultural analysis investigates the practices of viewers identifying "gayness" on television, drawing conclusions about both media and audience.