Telling Training's Story: Evaluation Made Simple, Credible, and Effective

What all trainers know in their gut—that training and development is valuable and worthwhile—can be a hard sell to clients and customers who want real proof that training works. In Telling Training’s Story, training evaluation expert Robert Brinkerhoff offers a simple yet compelling way of measuring and proving training’s impact for those clients who are focused on bottom-line results: The Success Case Method (SCM).