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Targeted Advertising Technologies in the ICT Space
Tallenna

Targeted Advertising Technologies in the ICT Space

Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects.
Alaotsikko
A Use Case Driven Analysis
Painos
2013 ed.
ISBN
9783834823953
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
16.10.2013
Kustantaja
Springer Vieweg
Sivumäärä
339