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Taking Down Goliath

25,90 €

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Alaotsikko
Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
Painos
14001
ISBN
9781349495580
Kieli
englanti
Paino
281 grammaa
Julkaisupäivä
9.12.2014
Sivumäärä
238