The must-read summary of Robyn Waters' book: "e;The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next"e;.This complete summary of the ideas from Robyn Waters' book "e;The Trendmaster's Guide"e; shows that new trends are not always spotted early by the ultra-hip types who are much cooler than everyone else. At the very best, these trend trackers help keep a business up-to-date with what is going on in the world. In her book, the author explains why you need to become a trendmaster: someone who initiates a new trend and translates it into ideas and concepts that make sense for your own company and customers. This summary reveals the mind-set that you need to adopt in order to become a trendmaster and provides the tools and tricks that will help you to spot and react to trends.Added-value of this summary:* Save time* Understand key concepts* Expand your knowledgeTo learn more, read "e;The Trendmaster's Guide"e; and find out how you can stay ahead of the curve and spot the trends that will put your business on top.