Summary of run_frictionless by Anthony Coundouris

When entrepreneurs and company founders take on sales roles, author Anthony Coundouris argues, they waste valuable time and risk losing customers to friction. He urges start-up founders to become market leaders and find product-market fit by gaining a sophisticated understanding of their brand identity, and of whom, what and how they serve. Backed with illuminating case studies ranging from Tesla to Apple, Coundouris’s advice frees founders to lead with creativity.

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