Strategy and Tactics of Pricing

Facts101 is your complete guide to The Strategy and Tactics of Pricing. In this book, you will learn topics such as The Source of Pricing Advantage Price Structure, Tactics for Pricing Differently Across Segments price and Value Communic ..., Strategies to Influence Willingness-to-Pay Pricing Policy, and Managing Expectations to Improve Price Realization Price Level plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.