Tallenna
Strategy and Communication for Innovation
sidottu, 2017
englanti
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.
- Alaotsikko
- Integrative Perspectives on Innovation in the Digital Economy
- Toimittaja
- Nicole Pfeffermann, Julie Gould
- Painos
- 3rd ed. 2017
- ISBN
- 9783319495408
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 15.3.2017
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 424
