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Strategies of Multinationals in Central and Eastern Europe
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Strategies of Multinationals in Central and Eastern Europe

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Alaotsikko
Innovation Systems and Embeddedness
Painos
1st ed. 2009
ISBN
9781349311538
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
21.8.2009
Sivumäärä
269