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Strategies of Multinationals in Central and Eastern Europe
Tallenna

Strategies of Multinationals in Central and Eastern Europe

sidottu, 2009
englanti
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Alaotsikko
Innovation Systems and Embeddedness
ISBN
9780230230552
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
21.8.2009
Sivumäärä
269