Strategies for Sustainability

Strategies for Sustainability brings together authors and perspectives from different industries, practice areas, and geographies within a unifying story thread to inform critical discussions and communication of contemporary ecological strategies relevant to business and marketing needs. Anchored in diverse areas of study such as communication, technology innovation, strategy, policymaking, operations management, financial inclusion, and organizational research, it features a range of sectors including energy, transportation, finance, automobile manufacturing, construction, retail, urban planning, policymaking, and the blue economy, bringing unique insights from across the world from academia and practice. It aims to take a balanced approach, exploring the positive and the less flattering aspects of sustainability efforts. Each chapter starts with a thought‑provoking warm‑up question, prompting the reader to revisit their current notions of ecological sustainability and critically assess the gaps between sustainability strategy and actual sustainability efforts. Throughout this book, chapter objectives, themes, case studies, and discussion questions support student learning. Written in a simple, concise manner, this book is suitable for undergraduate and postgraduate students of business strategy, marketing, international relations, and sustainability‑related fields, as well as practitioners from a range of different industries.