Siirry suoraan sisältöön
Strategic Management: Text and Cases: 2026 Release ISE
Tallenna

Strategic Management: Text and Cases: 2026 Release ISE

Strategic Management: Text and Cases, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, data analytics, and Artificial Intelligence (AI) to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. 

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
Kirjailija
Gregory Dess
ISBN
9781265277048
Kieli
englanti
Paino
1483 grammaa
Julkaisupäivä
13.2.2026