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Strategic Management: Creating Competitive Advantages
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Strategic Management: Creating Competitive Advantages

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous.  Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
ISBN
9781259900457
Kieli
englanti
Paino
778 grammaa
Julkaisupäivä
12.2.2018
Sivumäärä
512