Sound-Writing: The Painless 3-Step Sequence for Writing Speeches That Make People Love to Listen

People don't care what you say. They care how you say it. The 3-Step Sequence for Sound-Writing(TM) integrates scientific research on sound and cognition into a method for writing speeches that maximizes audience attention and information retention. Written by award-winning speechwriter, speaker, and author, Monika Lutz, this book reveals how Sound-Writing(TM) can turn your good idea into great presentations that move listeners into action.