Tallenna
Sonic Branding
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
- Alaotsikko
- An Essential Guide to the Art and Science of Sonic Branding
- Kirjailija
- D. Jackson
- Painos
- 1st ed. 2003
- ISBN
- 9781349509775
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 1.1.2003
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 179
