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Smart Customers and Retail Promotions
Tallenna

Smart Customers and Retail Promotions

The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.
Alaotsikko
Empirical evidence and supply chain implications
Kirjailija
Julia Freiheit
ISBN
9783824474516
Kieli
saksa
Paino
310 grammaa
Julkaisupäivä
27.9.2001
Sivumäärä
215