An easy-read management book giving practical advice and knowledge essential for those starting a new business, buying one, or wanting to improve an existing one.Set out clearly and concisely are simple fundamentals of business-knowledge:- how to devise competitive strategy- understanding markets- constructing meaningful management accounts- how to identify and apply vital ratios- other important financial information- key elements of leadership and management practiseThroughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.