Shape living for the better : The first 100 years of Electrolux

One hundred years ago, the small Swedish start-up Electrolux changed the view of how a vacuum cleaner should look and be used. Since 1919, the company’s contribution to the development of new home appliances has led to a radical change in housework, and in the long run to society as well. During these 100 years, Electrolux has reinvented taste, care and wellbeing experiences, creating easier, more enjoyable and sustainable living for hundreds of millions of people around the world. The Electrolux story is rich with groundbreaking innovations, as well as of bold entrepreneurs with cutting-edge sales methods and great visions. It’s a history of fearless expansion and acquisitions, fast globalization and restructuring, as well as of consumer insight and world-class design. For 100 years, Electrolux has shaped living for the better for consumers and will continue to do so in the future.