Service Management and Marketing
Kirjailija:
E-kirja, 2015
englanti
85,70 €
Lisää toivelistalle
- This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
- Describes the nature and scope of market-oriented management in service competition
- Takes a management approach and strategic focus
- Draws from a wide base of international research and provides numerous examples.
- Kirjailija
- Christian Gronroos
- ISBN
- 9781119092841
- Kieli
- englanti
- Julkaisupäivä
- 24.7.2015
- Kustantaja
- Wiley
