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Service is Front Stage
Tallenna

Service is Front Stage

Kirjailija:
sidottu, 2006
englanti
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Alaotsikko
Positioning Services for Value Advantage
Kirjailija
J. Teboul
ISBN
9780230006607
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
29.9.2006
Sivumäärä
172