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Sensory Marketing
Tallenna

Sensory Marketing

sidottu, 2009
englanti
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
ISBN
9780230576575
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
21.5.2009
Sivumäärä
183