Semiotics for Designers and Illustrators

Semiotics for Designers and Illustrators focuses on Charles Sanders Peirce’s pragmatic theory of Semiosis (semiotic sign-action) to provide creatives with fresh confidence to supercharge their visual communications to a new level, and to hook and retain audience attention. With creative-centric language and visual examples from around the world, readers will quickly learn about Peirce’s pragmatic semiotics, and the determination flow that powers its semiotic sign-action. The book walks through the semiotic journey that underpins all visual communication, whether a creative encodes semiotic signs or not in their designs’ or illustrations’ ideation phase. Dave Wood reveals what a pragmatic semiotic sign is, and how understanding the target audience’s socio-cultural lived experiences can provide crucial insights to help craft aesthetics. At the end of each chapter there is a case study on different aspects of applying Semiosis within creative work. The book helps readers to understand how to encode semiotic signs into their ideas and concepts by applying a pragmatic semiotic framework, and how Peirce’s semiotic sign-action can help creatives enhance how they visually communicate to their target audiences.