Revenue Management
Sidottu, 2010
englanti
174,40 €
Lisää toivelistalle
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
- Alaotsikko
- A Practical Pricing Perspective
- Toimittaja
- I. Yeoman, U. McMahon-Beattie
- ISBN
- 9780230241411
- Kieli
- englanti
- Paino
- 518 grammaa
- Julkaisupäivä
- 8.12.2010
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 273
