Tallenna
Restaurant Chains in China
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.
- Alaotsikko
- The Dilemma of Standardisation versus Authenticity
- Kirjailija
- Guojun Zeng, Henk J. de Vries, Frank M. Go
- Painos
- Softcover Reprint of the Original 1st 2019 ed.
- ISBN
- 9789811345449
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 3.1.2019
- Kustantaja
- Springer Verlag, Singapore
- Sivumäärä
- 126
