Tallenna
Research traditions in marketing
Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts.
- Toimittaja
- Gilles Laurent, Gary L. Lilien, Bernard Pras
- Painos
- 1994 ed.
- ISBN
- 9780792393887
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 31.1.1994
- Kustantaja
- Springer
- Sivumäärä
- 442
