Tallenna
Relationship-Oriented Sustainability Marketing
Kirjailija:
sidottu, 2025
englanti
Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
- Alaotsikko
- Concepts, Challenges, and Opportunities
- Kirjailija
- Guido Grunwald, Ali Kara, John E. Spillan
- ISBN
- 9783031883484
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 27.5.2025
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 268
