Relationship Marketing in Professional Services
330,60 €
Lisää toivelistalle
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
- Alaotsikko
- A Study of Agency-Client Dynamics in the Advertising Sector
- Kirjailija
- Halinen Aino
- ISBN
- 9780415146074
- Kieli
- englanti
- Paino
- 793 grammaa
- Julkaisupäivä
- 14.11.1996
- Kustantaja
- Taylor & Francis
- Sivumäärä
- 388
