Red and Yellow Strategies

Knowledge drives growth. Thinking sparks breakthroughs. Do you dream of building a thriving business?Those who follow the rules build successful companies. Those who think differently build great ones. Start seeing the world of business from a new angle with this book written by someone who spent years building companies rather than working in academia.Learn from the book: What the purpose of the flourishing company might look like How to set long-term strategic goals How to think long-term in a short-term world How to measure business success effectively How to keep thinking strategically when overwhelmed by short-term tasksThis isn't a strategy textbook or a step-by-step guide. This is a book about the philosophy of business strategy, urging the reader to rethink their most fundamental assumptions about what business is, what strategic goals are, and what strategy itself means.You won t find any 2 2 matrices or business cases here. This book isn t for those who want to master practical strategy techniques it s for those who want to think deeply and see what others cannot.Svyatoslav Biryulin has spent his entire career in management. He served as a CEO for over 12 years. He has served as a board member for more than 10 years and as an independent strategy consultant for over 8 years. His experience is reflected in this book.