Reassessment and Prospect

Based on the practice of online literature and art, this book focuses on the revolutionary influence brought by the Internet as a new medium, and considers the new changes in the production and dissemination of online literature and art, marketing promotion, and acceptance of criticism. The research objects involve various forms of expression such as online literature, online dramas, online movies, online variety shows, online music, online animation, and online games. And in the diachronic comparison between online literature and art and traditional literature and art, it discusses the Internet's reshaping of contemporary Chinese literature and art ecology, aesthetic taste, ideas, etc., and expounds the new characteristics and new laws of online literature and art creation and production.