Public Relations and Conflict Management in African Churches

This book investigates the intersection of public relations strategies and conflict management within African churches, particularly highlighting their application in addressing conflicts. Utilizing an in-depth interview methodology, the study reveals that various public relations tools such as dialogue, persuasion, negotiation, mediation, and arbitration are effectively employed by African churches to manage conflicts. The findings underscore the importance of these strategies in fostering understanding and resolution among congregants. Also, the book identifies critical factors for effective project implementation in Africa, emphasizing comprehensive planning, adequate funding, clear coordination, robust monitoring, and sustainable community engagement. It highlights that project failures in developing countries like Nigeria often stem from poor communication, inadequate contracting, planning deficiencies, and socio-cultural interferences.